Rickshaw Challenge

The humble auto rickshaw is hailed as kitschy and cool, as it springs up in ads and art as the ultimate metaphor for a crazy, urban life. A wobbly three-wheeler that trundles through the traffic, its two-stroke engine lugging four people at a Prozac pace of 40km/hr, the autorickshaw hasn’t been the most stylish vehicle...Read More

Hot on the heals of the Honda Unicorn will come the first Honda three-wheeler, a Honda auto rickshaw that will take on the likes of the ubiquitous Bajaj rickshaw and the Piaggio Ape. The new rickshaw from Honda will feature a modified Honda Eterno engine (150 cc), and may later be offered in a 200...Read More

CEAT Mumbai Xpress– 2008 managed to get amazing press coverage over the entire event, not to mention countless articles which followed up after the challenge. English Press clipping Gallery Vernacular Press clippings Gallery Web Showcase If you have any clipping / press coverage which is not in this collection please send us the same! Day...Read More

Rick Anduza, who rode in the CEAT Mumbai Xpress- 2008 from Chennai to Mumbai, opens his diary “Taxi drivers and pedestrians were asked for directions. A common response was: “Go down two streets, go left, then straight, straight, straight until you find a circle. Take second left and go straight, straight, straight. When you see...Read More

Important Update: Effected immediately, We welcome Guy Zucker from our Budapest office to the position of Manager- Rickshaw Challenge. Guy is  replacing  Nona Varnado who is no longer in our company ( Update below ). Nona has been with our company since 2007 , We wish her luck with all her endeavors. All correspondence related...Read More

The last day and the shortest distance was complicated by the three separate flag down and flag off points designed to keep the teams tightly together so that we could all chat with the press, enjoy a snack on the beach and then arrive to the luxurious JW Marriott in a grand procession –all without...Read More

Though it took most teams several days to get into the mindset of traveling and living in India as long haul autorickshaw drivers, by day 13 everyone had grown nostalgic and a little disappointed that it would all end so soon and regular life would take its’ place. Luckily there was also a fantastic extra...Read More

The morning flag off started with a group photo, The Engine team 13’s Steven and David in Sari’s borrowed from Team Compact Pussycats. Without any late sleeping officials to flag us off we enjoyed careening out of the hotel flagged off by the mechanics. Everyone, but the Spanish Team #16’s the Thirsty Riders, took off...Read More

After the extreme monsoon, driving, accidents and late night the teams started off humbled and determined to get to the evening’s hotel with as few breakdowns and problems as possible. Thankfully the weather and the roads seemed to hold out. Waterfalls made regular appearances and so did troops of monkeys. Close to the final destination...Read More

If there is one day that everyone present for the CEAT Mumbai Xpress 2008 will remember most, it is very likely to be Day 10. After almost all 18 teams got their chance fighting with the hotel over ruined or stolen laundry, or change not received, burglarized autorickshaws and the late flag off due to...Read More