CEMS

The Gujarat government is planning a fleet of distinctively coloured auto-rickshaws, very different from the green-yellow paint combination of three-wheelers plying the state roads today. It plans to offer a toll-free number, ‘109’. And it wants to turn the rickshaw into the poor man’s Rolls Royce with services such as phone, newspapers, bottled water and...Read More

Chennai, formerly known as Madras, is often called The Gateway to South India. Established by the British in the 17th century, the city is known for its rich arts scene. It is also home to Kollywood, the southern Indian film industry. Poet, painter, photographer and writer Sharanya Manivannan, 23, says the city’s cultural vibrancy gives...Read More

The humble auto rickshaw is hailed as kitschy and cool, as it springs up in ads and art as the ultimate metaphor for a crazy, urban life. A wobbly three-wheeler that trundles through the traffic, its two-stroke engine lugging four people at a Prozac pace of 40km/hr, the autorickshaw hasn’t been the most stylish vehicle...Read More

Hot on the heals of the Honda Unicorn will come the first Honda three-wheeler, a Honda auto rickshaw that will take on the likes of the ubiquitous Bajaj rickshaw and the Piaggio Ape. The new rickshaw from Honda will feature a modified Honda Eterno engine (150 cc), and may later be offered in a 200...Read More

CEAT Mumbai Xpress– 2008 managed to get amazing press coverage over the entire event, not to mention countless articles which followed up after the challenge. English Press clipping Gallery Vernacular Press clippings Gallery Web Showcase If you have any clipping / press coverage which is not in this collection please send us the same! Day...Read More

Rick Anduza, who rode in the CEAT Mumbai Xpress- 2008 from Chennai to Mumbai, opens his diary “Taxi drivers and pedestrians were asked for directions. A common response was: “Go down two streets, go left, then straight, straight, straight until you find a circle. Take second left and go straight, straight, straight. When you see...Read More

Important Update: Effected immediately, We welcome Guy Zucker from our Budapest office to the position of Manager- Rickshaw Challenge. Guy is  replacing  Nona Varnado who is no longer in our company ( Update below ). Nona has been with our company since 2007 , We wish her luck with all her endeavors. All correspondence related...Read More