It's a Rickshaw Challenge Adventure

The 2012 Classic Run is on the way and the press is all over it. Below is a piece from the Deccan Chronicle, titled ‘Get in an auto, give to society‘
‘The thought of taking the auto to work today may faze you, but you won’t be thinking twice before jumping behind the wheel of one at the Auto Rickshaw challenge. With the promise of fun, adventure and a culinary tour like none other, the Rickshaw Challenge comes to Chennai for the sixth year — minus the quintessential auto anna!
Started to cater to adventure, the Rickshaw Challenge has put Chennai on the world map of adventure tourism.
Says Aravind Bremanandam, the brain behind the enterprise, “This year we have 33 participants from nearly nine countries. The participants are a cross-section of society — from students, businessmen and nurses, we have a diverse lot participating. In the past few years the event has come to be a cultural gala that is about adventure, discovery, vacation and social giving.”
The Rickshaw Challenge has so far raised 80,000 US dollars and has been giving back to the Round Table of India for the last six years.
This year, participants of the Rickshaw Challenge will race their autos across a distance of 950 km, between Chennai to Poovar in Kerala. In the course of their journey, the participants will get to sample the gamut of cultures and cuisines that comprise south India.
“The challenge is quite like any other,” says Aravind. “Points are given for being crazy and unconventional,” he adds.’
Via: Deccan Chronicle